Struggling to come up with a content strategy that boosts user experience, drives sales, and maximizes ROI? I can help! My content strategy services will transform your content by:
Removing underperforming material that doesn’t add real value for your ideal client, ensuring your content truly resonates and drives engagement.
Creating a strategic content roadmap that focuses on building new, valuable pages designed to attract and engage your target audience.
What is Content strategy?
Content strategy is the roadmap for your website’s content, making sure it attracts your ideal audience, keeps them engaged, and ultimately helps you achieve your business goals. It usually starts with a content audit, where I take a close look at your content to assess:
- Performance: How well is your content attracting visitors and ranking in search results?
- User Engagement: Does your content keep visitors interested and encourage them to explore more?
- Relevance: Is your content up-to-date and aligned with what your target audience needs?
- Quality: Is your content well-written, informative, and easy to understand?
Based on this analysis, I can recommend various actions. If a piece of content shows potential for SEO and conversions, I’ll suggest optimization strategies to boost its performance. Outdated or irrelevant content that no longer serves your audience or business goals might be removed through a process called content pruning, making room for fresh, valuable content.
How to Know if You Need Content strategy Services?
Your website content might benefit from a comprehensive content strategy if:
You’ve never created content strategically or with SEO principles in mind.
You want to enhance brand awareness through impactful content.
Your content is underperforming and isn’t generating new leads through search traffic.
Some of your content is outdated, and there’s no strong business reason to keep certain pages.
You’re looking for recommendations on future content strategies.
You need to understand the reasons behind poor content performance and want actionable advice on how to improve it.
Benefits of my Content strategy Services
I understand the importance of every piece of content having a clear purpose on your website. My content strategy services help your business strategically utilize each piece to contribute to overall business results. Here’s what you can expect:
Bigger ROI, Conversions & Leads
By investing in relevant organic traffic, you directly contribute to your business goals, such as sales, signups, and other conversions.
Resolving Critical Content Issues
I’ll identify the exact causes of low content performance and provide actionable insights for improvements.
Identifying Best Content Opportunities for Growth
I’ll uncover untapped, highly commercial keywords related to your business, offering valuable insights for growth.
Increasing Brand Visibility
By driving organic traffic, I’ll help you connect with users at different stages of the buying journey, boosting brand awareness, even among those not yet ready to buy.
Evaluating Content Quality and Relevance
I’ll detect thin, diluted, or irrelevant content and help resolve these issues through optimization or pruning, ensuring your content resonates with your ideal audience.
Increasing User Experience
A great user experience is key to driving sales, conversions, and customer satisfaction. My content audit will map out pages with poor performance that could negatively affect user experience, helping to enhance overall site quality.
my Content strategy Packages
Here’s a summary of my content audit & strategy packages, so you can choose the one that best aligns with your business needs and strategic goals:
Light package
Initial content SEO performance analysis
Content mapping according to performance & business goals
Defining an action plan for existing pages (optimization, repurposing or prunning)
Comprehensive keyword research
Grouping keywords and creating topic clusters
Starting at: $1,000
premium package
Initial content SEO performance analysis
Content mapping according to performance & business goals
Defining an action plan for existing pages (optimization, repurposing or prunning)
Comprehensive keyword research
Grouping keywords and creating topic clusters
Developing full SEO content calendar for the next twelve months
Creating comprehensive content briefs
Starting at: $1,500
stellar package
Initial content SEO performance analysis
Content mapping according to performance & business goals
Defining an action plan for existing pages (optimization, repurposing or prunning)
Comprehensive keyword research
Grouping keywords and creating topic clusters
Developing full content calendar for the next twelve months
Creating comprehensive content briefs
Assistance with ongoing content optimization
SEO Copywriting
Starting at: $2,000
my Full Content Audit & strategy Checklist
Here, you’ll find details about the activities included in my content audit services, making it the perfect choice for businesses seeking in-depth and comprehensive insights and evaluations of their content:
Data analysis — Gathering data on organic traffic, impressions, engagements, bounce rates, and conversions across your pages.
Content mapping— Collecting and grouping all URLs on your site into categories based on their business purpose, such as product or service pages, blog pages, news, etc.
In-depth content analysis— Identifying content gaps on underperforming pages to uncover potential SEO opportunities compared to your successful competitors.
User experience analysis— Utilizing data on average session durations, bounce rates, page speed, and mobile friendliness to identify areas for improvement.
Defining action points and priorities — After analyzing the data, I create a detailed document with action points, categorizing content into actions like optimization, repurposing, or pruning.
Comprehensive keyword and topical research — Developing a strategic content roadmap that prioritizes user intent and audience needs.
Grouping keywords and creating topic clusters – Organizing content thematically through keyword clustering.
Creating a full SEO content calendar – Planning relevant content topics for your website to achieve specific goals for your target audience.
ongoing content optimization Support
If you think your business could benefit from it, I also offer support after the content strategy has been completed and delivered. I can assist with:
Ongoing optimization, including on-page edits, internal linking, website architecture, and page structure recommendations.
Copywriting services.
Collaborating with web developers to implement necessary technical changes on your website.
In-depth E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) and Helpful Content advice.
Note: Ongoing support is subject to additional charges.
my Timeline
Typically, it takes 2-3 weeks to complete a content audit and develop a full content strategy. The duration may vary depending on the size of your website—more URLs generally require more time for data analysis and forming conclusions and recommendations. The timeline can also be influenced by the type of website.
my Content strategy process
Initial Phase: I start by understanding your industry, business model, and ideal target audience.
Dive-Deep Research: I conduct a thorough investigation of your content’s performance, along with keyword research to generate ideas for new, impactful content topics.
Delivering Understandable Data: I present the findings in a format that’s accessible even to non-SEO experts.
Consultation: We’ll discuss the content strategy in detail to ensure alignment with your goals.
Ongoing Support (if needed): I’m available to provide additional assistance if required.
Testimonials
Sonja is very professional not only in terms of SEO but also in terms of WordPress, site structure, google analytics, and all other SEO tools. She created a very useful audit presentation that included not only the current results of my site but also concrete suggestions for improvements that were very understandable and realistic. I recommend Sonja to anyone who needs concrete and applicable approaches in improving SEO for their website.
– Maja Schreiner,
sharingtribe.tech
I have been working with Sonja for some time and would highly recommend her services! Sonja is great to work with, she is timely and very respectful. She has helped me with so many things; from SEO, keyword research, to web design and content creation. Sonja makes great suggestions, she is very creative and pays great attention to detail.
– Dina Owen,
fashionistatherapista.com
Why Work with digital search hero?
With over 7 years of experience in SEO, content has been my bread and butter. I’ve helped clients achieve top-ranking positions solely through content strategy and optimization services. By elevating content quality, relevance, and site conversions, I’ve uncovered new opportunities to connect clients with their target audience on Google.
FAQs
What is SEO Content Strategy?
SEO content strategy involves creating website content purposefully and strategically to improve your chances of ranking at the top of search results. A well-executed SEO content strategy can turn your website into a valuable asset within your overall content marketing plan, driving leads and sales. The core of content strategy lies in carefully planning topics, creating topic clusters, and elevating overall content quality to establish your website as an authority in its niche.
What Content Audit Tools do we Use?
I use industry-standard SEO tools such as Google Analytics, Google Analytics 4, Google Search Console, Ahrefs, SEMrush, and Screaming Frog.
IS CONTENT OPTIMIZATION A ONE-TIME PROCESS?
Content optimization is an ongoing process. After the initial round of optimization, it’s essential to give Google time to crawl your website. Based on Google’s response, further adjustments may be needed. Business owners should stay vigilant, monitoring stats in Google Search Console and other tools. SEO isn’t a one-time effort; the competitive search landscape requires continuous attention. Falling behind could mean losing your spot on the first page of Google to competitors.
WHAT ARE GOOGLE CONTENT QUALITY GUIDELINES?
Google now prioritizes content quality more than ever. The webmaster and content quality guidelines emphasize creating pages for users, not just for search engines, and avoiding keyword stuffing. The primary goal is to make pages useful and informative. Google has mechanisms to detect spammy and deceptive content, which won’t rank well. Unique content is key, so avoid duplicating or copying content from other sources. Essentially, Google aims to provide high-quality information sources in its results, leaving no room for manipulation, keyword stuffing, or inaccurate information.
WHAT IS E-E-A-T?
E-E-A-T (Experience, Expertise, Trustworthiness, and Authoritativeness) is a concept that has become increasingly important. Google tends to rank pages and websites higher when their authors have recognized experience, expertise, authority, and trustworthiness in their fields. An expert should be recognized in their industry, with online exposure such as social media presence, industry recognition like awards, features in prominent industry news, and, most importantly, significant industry experience.
