Technical SEO Services

Would you like to eliminate the negative effects of technical SEO issues hindering your ability to rank on Google?

With my technical SEO services, you’ll get a detailed plan to help Google bots work more effectively, boosting your rankings and leads!

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Sonja Marinkovic, SEO Consultant and Founder of Digital Search Hero

What Is a Technical SEO Audit?

The Technical SEO audit involves reviewing and examining a website’s technical SEO practices and errors, typically using a predefined and comprehensive audit spreadsheet. The objective is to generate a detailed list of all technical SEO errors, prioritizing them and providing guidance on resolving issues for a technically sound website.

The result of the technical SEO audit is a comprehensive list of technical SEO errors and a recommended set of SEO activities and priorities to address these issues. SEO consultants typically collaborate with clients on both the audit and the subsequent implementation of proposed solutions.

Why Is Technical SEO Important?

For Google to rank your website, several crucial steps must be successfully completed. Before achieving rankings, a URL needs to go through the following stages:

  • Crawling: The page needs to be crawled by Google bots.
  • Rendering: The page must be successfully rendered for bots to comprehend its content.
  • Indexing: The page needs to meet quality standards to be indexed.

Problems can occur at each stage; for instance, if Google can’t crawl the pages, indexing and rankings are hindered. Additionally, if the page is crawlable but resources are blocked, Google bots won’t understand its essence. In essence, successful crawling and rendering are prerequisites for meeting quality standards and achieving indexing.

Technical SEO practices play a vital role in helping Google bots fetch and understand pages, establishing technical SEO as a fundamental element in the processes of indexing and ranking.

Most Common Technical SEO Issues

The technology of building websites constantly evolves, leading to various forms of technical SEO issues. Here are some common problems that websites often encounter:

Low page speed

Mobile unresponsive websites

Broken pages with 404 status codes

Sitemap and robots.txt issues

Poor site architecture

Improper internal linking

Keyword cannibalization

JavaScript code causing rendering issues

Duplicate pages

Pagination issues

Uncompressed page resources and unoptimised images

Insufficient or improper use of schema markup

My Technical SEO Services

Neglecting technical SEO means missing opportunities for higher rankings, connecting with your audience on Google, and driving conversions. In severe cases, your site may be unavailable on search engines. Despite great content, if Google bots can’t access it, your efforts go unnoticed—that’s where my technical SEO services come in.

Technical SEO Audits

Conducting a comprehensive audit of your website using an all-inclusive template to identify urgent technical SEO issues. I then formulate a prioritized plan for resolution.

Page Speed Optimization

Identifying the main causes of your low page speed, providing advice on resolution, and assisting in implementing solutions. If necessary, I coordinate with your team members for seamless execution.

Schema Use Audit

Advising on the most suitable schema markup for your business and guiding you on its implementation. Schema markup is crucial for providing Google bots with additional information about your business.

Resolving Google Search Console Errors

Prioritizing and implementing urgent fixes on Google Search Console (GSC) to ensure smooth website performance.

Website Architecture and Internal Linking Audit

Evaluating website architecture and internal links as vital signals to Google on topical relationships between pages. Implementing a proper internal linking strategy for improved rankings.

Google Penalty Analysis and Recovery

In the event of sudden traffic drops, I analyze for potential Google penalties due to recent updates. Keeping abreast of the latest Google core updates, I provide advice on recovering lost traffic.

My Technical SEO Audit Checklist

Here’s the comprehensive technical analysis you’ll receive with my technical SEO audits:

Initial Setups

  • Checking if Google Analytics 4 is installed
  • Verifying if Google Search Console is properly configured
  • Investigating Google Search Console errors
  • Evaluating the sitemap and confirming its submission to Google Search Console
  • Identifying errors in the robots.txt file
  • Verifying site security with an SSL certificate
  • Confirming the presence of redirects (from HTTP to HTTPS and from WWW to non-WWW or vice versa).

Mobile Audit Checks

  • Detecting mobile responsiveness, navigation, and UX issues
  • Conducting parity checks on content and navigation on both mobile and desktop website versions
  • Conducting checks on Accelerated Mobile Pages (AMP)
  • Evaluating image use and optimization on mobile.

Design, UX and Navigation Checks

  • Assessing font size and readability
  • Ensuring visibility of links
  • Testing if buttons are clickable
  • Assessing whether website navigation is straightforward and intuitive
  • Ensuring accessibility of all menu pages
  • Confirming the existence of a Contact Us page and Privacy Policy page.

Structured Markup Checkups

  • Analyzing the use of schema markup on the website
  • Identifying the format and correctness of schema markup through the Google Rich Results Test
  • Ensuring the use of proper schema markup for the website’s business.

Internal Links and Site Architecture Checks

  • Evaluating the internal link strategy
  • Analyzing the overall website architecture
  • Identifying orphan pages, usage of category pages, and broken internal links
  • Confirming the click depth of important pages is within optimal limits.

Common Technical Errors Checks

  • Conducting pagination, redirection, broken pages, canonicalization, and duplicate pages checks
  • Assessing the optimization of URLs
  • Checking for keyword cannibalization
  • Evaluating image optimization and compression
  • Conducting technical SEO checks for multilingual websites.

Site Health Checks

  • Identifying hacked pages
  • Verifying the existence of backups
  • Confirming the site’s update status
  • Checking for suspicious plugins
  • Verifying the presence of a Content Delivery Network (CDN).

Page Speed Checks

  • Assessing page speed and identifying slow-loading pages
  • Identifying issues related to uncompressed CSS and JS
  • Evaluating other issues impacting page speed, such as sliders, large images, and poor hosting.

The Benefits of Technical SEO Services

Technical SEO serves as the backbone of SEO, laying the groundwork for successful indexing and ranking. If a site is not configured correctly from a technical standpoint, content and backlink efforts might go unnoticed because Google cannot detect and acknowledge your SEO endeavors. Here are the key benefits of utilizing technical SEO services:

Better crawling and indexing rate

Better user experience and clients satisfaction

Increased visibility in the SERP

Helping Google identify changes quickly on your most important pages

Getting relevant website traffic focused on conversions

Increased page speed and reduction in users’ frustration

My Workflow

Here is my streamlined working process:

If you believe you could benefit from comprehensive technical SEO audit services, reach out to me through the contact form on the “Contact” page.

After receiving your inquiry, we’ll coordinate deadlines, payment, and deliverables.

You’ll receive your audit on time, presented in an easily digestible format (considering not everyone is an SEO expert). It will include an action plan outlining what needs to be done and how to prioritize tasks.

I can assist in implementation if needed, and the assistance is billed on an hourly basis.

Tools I Use

I use a combination of top industry tools for your convenience and insightful analysis:

Screaming Frog

Ahrefs or SEMRush

Google Search Console

Google Analytics 4

Rich Results Test

Page Speed Insights

Webpagetest.org

Chrome developer tools

Technicalseo.com tools

Chrome extensions such as Tag Assistant, SEO Meta in 1 Click, Link Redirect Trace, User Agent Switcher for Chrome

Why Work with Me?

Sonja Marinkovic compressed
Sonja Marinkovic, owner of Digital Search Hero

Since I worked on both small websites with less than 100 URLs to huge enterprise websites with more than 100,000 URLs, I know what technical issues websites face. The technical SEO issues can be neglected for a long time, but sometimes, the problem is easy to detect and fix by an SEO consultant. Why choose me as a help for your technical SEO?

Over 6 years of valuable industry experience.

Extensive service to clients across diverse industries

Proven expertise in both small business and enterprise websites

Successfully resolved intricate technical issues, resulting in up to a 1000% increase in organic performance

FAQs

How Much Do Technical SEO Services Cost?

The cost depends on the scope of work, starting as low as $500 for small to medium sites with fewer than 50 URLs and few technical errors. For larger sites, projects tend to be more extensive, and technical SEO services can exceed $1,000.

Do You Offer White-Label Technical SEO Services?

Yes, there is an option to work with me in that capacity. I also provide white-label technical SEO services to agencies and companies at a negotiable rate.

How Do You Report on Results?

Recognizing the complexity of technical SEO, I present my work in an easily digestible format, typically using Google Docs and Google Slides presentations. Emphasis is placed on top issues and why they are crucial to address.

What Do Technical SEO Services Not Include?

Technical SEO services exclude content SEO, backlink building, and copywriting, as these are non-technical services. Web design is also not covered, as it falls under the purview of developers. However, collaboration between developers and SEO specialists is essential for creating a technically optimized website.

How Can JS Negatively Impact Rankings?

JavaScript can negatively impact rankings in various ways. Websites with heavy JavaScript functionalities, such as accordions, dynamic menus, image carousels, and multimedia content, may become code-heavy, slowing down page loading times. Additionally, Google may face difficulties detecting content within JavaScript codes, as JavaScript resources may not load in all instances. If internal links are embedded in JavaScript, Google might overlook them.

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