Would you like to eliminate the negative effects of technical SEO issues that are holding back your rankings on Google? With my technical SEO services, you’ll receive a detailed plan to help Google bots navigate your site more effectively, boosting your rankings and driving more leads!
What Is a Technical SEO Audit?
A Technical SEO audit involves reviewing and analyzing a website’s technical SEO practices and identifying errors, usually using a predefined and comprehensive audit spreadsheet. The goal is to generate a detailed list of all technical SEO issues, prioritize them, and provide clear guidance on how to resolve these problems, ensuring your website is technically sound.
The outcome of a technical SEO audit is a comprehensive list of technical SEO errors along with a recommended set of SEO activities and priorities to address these issues. Typically, SEO consultants work closely with clients not only during the audit but also in the implementation of the proposed solutions.
Why Is Technical SEO Important?
For Google to rank your website, several crucial steps must be successfully completed. Before your site can achieve rankings, a URL needs to go through the following stages:
- Crawling: Google bots must be able to crawl the page.
- Rendering: The page needs to be successfully rendered so that bots can understand its content.
- Indexing: The page must meet Google’s quality standards to be indexed.
Problems can arise at each of these stages. For example, if Google can’t crawl your pages, they won’t be indexed or ranked. Even if the page is crawlable, blocked resources can prevent Google bots from understanding its content. Essentially, successful crawling and rendering are prerequisites for meeting quality standards and achieving indexing.
Technical SEO practices are vital in ensuring that Google bots can effectively fetch, understand, and index your pages, making technical SEO a fundamental element in the processes of indexing and ranking.
Most Common Technical SEO Issues
As website-building technologies continue to evolve, they can lead to various technical SEO issues. Here are some common problems that websites often encounter:
Low page speed
Mobile unresponsive websites
Broken pages with 404 status codes
Sitemap and robots.txt issues
Poor site architecture
Improper internal linking
Keyword cannibalization
JavaScript code causing rendering issues
Duplicate pages
Pagination issues
Uncompressed page resources and unoptimised images
Insufficient or improper use of schema markup
my Technical SEO Services
Neglecting technical SEO means missing out on opportunities for higher rankings, connecting with your audience on Google, and driving conversions. In severe cases, your site might not even be visible on search engines. Even with great content, if Google bots can’t access it, your efforts go unnoticed—that’s where my technical SEO services come in.
Technical SEO Audits
I conduct a comprehensive audit of your website using a detailed template to identify urgent technical SEO issues. Then, I create a prioritized plan for resolving them.
Page Speed Optimization
I’ll pinpoint the main causes of your low page speed, provide actionable advice for improvement, and assist in implementing solutions. If needed, I’ll coordinate with your team for seamless execution.
Schema Use Audit
I’ll recommend the most suitable schema markup for your business and guide you on its implementation. Schema markup is essential for providing Google bots with additional information about your business.
Resolving Google Search Console Errors
I’ll prioritize and implement urgent fixes on Google Search Console (GSC) to ensure your website runs smoothly and efficiently.
Website Architecture and Internal Linking Audit
I evaluate your website architecture and internal links, which are crucial signals to Google about the topical relationships between your pages. Implementing a proper internal linking strategy can significantly improve your rankings.
Google Penalty Analysis and Recovery
If you experience sudden traffic drops, I’ll analyze your site for potential Google penalties due to recent updates. Staying up-to-date with the latest Google core updates, I provide expert advice on recovering lost traffic.
my Technical SEO Audit Checklist
Here’s the Comprehensive Technical Analysis You’ll Receive with Our Technical SEO Audits:
Initial Setups
- Checking if Google Analytics 4 is installed
- Verifying if Google Search Console is properly configured
- Investigating Google Search Console errors
- Evaluating the sitemap and confirming its submission to Google Search Console
- Identifying errors in the robots.txt file
- Verifying site security with an SSL certificate
- Confirming the presence of redirects (from HTTP to HTTPS and from WWW to non-WWW or vice versa).
Mobile Audit Checks
- Detecting mobile responsiveness, navigation, and UX issues
- Conducting parity checks on content and navigation on both mobile and desktop website versions
- Conducting checks on Accelerated Mobile Pages (AMP)
- Evaluating image use and optimization on mobile.
Design, UX and Navigation Checks
- Assessing font size and readability
- Ensuring visibility of links
- Testing if buttons are clickable
- Assessing whether website navigation is straightforward and intuitive
- Ensuring accessibility of all menu pages
- Confirming the existence of a Contact Us page and Privacy Policy page.
Structured Markup Checkups
- Analyzing the use of schema markup on the website
- Identifying the format and correctness of schema markup through the Google Rich Results Test
- Ensuring the use of proper schema markup for the website’s business.
Internal Links and Site Architecture Checks
- Evaluating the internal link strategy
- Analyzing the overall website architecture
- Identifying orphan pages, usage of category pages, and broken internal links
- Confirming the click depth of important pages is within optimal limits.
Common Technical Errors Checks
- Conducting pagination, redirection, broken pages, canonicalization, and duplicate pages checks
- Assessing the optimization of URLs
- Checking for keyword cannibalization
- Evaluating image optimization and compression
- Conducting technical SEO checks for multilingual websites.
Site Health Checks
- Identifying hacked pages
- Verifying the existence of backups
- Confirming the site’s update status
- Checking for suspicious plugins
- Verifying the presence of a Content Delivery Network (CDN).
Page Speed Checks
- Assessing page speed and identifying slow-loading pages
- Identifying issues related to uncompressed CSS and JS
- Evaluating other issues impacting page speed, such as sliders, large images, and poor hosting.
The Benefits of Technical SEO Services
Technical SEO is the backbone of your overall SEO strategy, providing the foundation for successful indexing and ranking. If your site isn’t technically sound, even the best content and backlink efforts might go unnoticed by Google. Here are the key benefits of investing in technical SEO services:
Improved crawling and indexing rates
Enhanced user experience and increased client satisfaction
Greater visibility in search engine results pages (SERP)
Faster detection of changes on your most important pages by Google
Attracting relevant website traffic focused on conversions
Increased page speed, leading to reduced user frustration
my Workflow
Here is my streamlined working process:
If you think a comprehensive technical SEO audit could benefit your site, just reach out to me through the contact form on the “Contact” page.
Once I receive your inquiry, we’ll coordinate deadlines, payment, and deliverables.
You’ll get your audit on time, presented in an easy-to-understand format (because I know not everyone is an SEO expert). It will include an action plan detailing what needs to be done and how to prioritize tasks.
If you need help with implementation, I’m available to assist, and that service is billed on an hourly basis.
Tools i Use
I use a combination of top industry tools to provide you with convenience and insightful analysis:
Screaming Frog
Ahrefs or SEMRush
Google Search Console
Google Analytics 4
Rich Results Test
Page Speed Insights
Webpagetest.org
Chrome developer tools
Technicalseo.com tools
Chrome extensions such as Tag Assistant, SEO Meta in 1 Click, Link Redirect Trace, User Agent Switcher for Chrome
Why Work with me?
With experience working on everything from small websites with fewer than 100 URLs to large enterprise sites with over 100,000 URLs, I’ve seen firsthand the technical issues that can hold websites back. While these technical SEO problems can often be overlooked for long periods, they’re sometimes easy to detect and fix with the right expertise. So, why choose me as your technical SEO partner?
Over 7 years of valuable industry experience
Extensive service to clients across diverse industries
Proven expertise with both small business and enterprise websites
Successfully resolved complex technical issues, leading to up to a 1000% increase in organic performance
FAQs
How Much Do Technical SEO Services Cost?
The cost varies based on the scope of work, starting as low as $500 for small to medium sites with fewer than 50 URLs and minimal technical issues. For larger sites, projects tend to be more extensive, and technical SEO services can exceed $1,000.
Do You Offer White-Label Technical SEO Services?
Yes, I do. There’s an option to work with me in that capacity. I also provide white-label technical SEO services to agencies and companies at a negotiable rate.
How Do You Report on Results?
Given the complexity of technical SEO, I present my findings in an easily digestible format, typically using Google Docs and Google Slides presentations. I focus on highlighting the most critical issues and explaining why they need to be addressed.
What Do Technical SEO Services Not Include?
Technical SEO services do not include content SEO, backlink building, or copywriting, as these are non-technical aspects of SEO. Web design is also not covered, as it falls under the developer’s domain. However, collaboration between developers and SEO specialists is essential for creating a technically optimized website.
How Can JS Negatively Impact Rankings?
JavaScript can affect rankings in several ways. Websites with heavy JavaScript functionalities, such as accordions, dynamic menus, image carousels, and multimedia content, may become code-heavy, leading to slower page loading times. Additionally, Google may struggle to detect content within JavaScript, as these resources may not always load properly. If internal links are embedded in JavaScript, Google might overlook them, potentially impacting your site’s ranking.
