DIY SEO Training for Companies

Wouldn’t it be nice if you and your team had personalized DIY SEO training to guide you on your SEO learning journey?

What if someone laid the foundations for you to learn the basics of SEO for your business?

The end result would be that you or your team members learn SEO so that you can implement it yourself without hiring an SEO consultant.

SEO is not as difficult as it may seem. I can help you on that journey as an SEO coach. With me, you can acquire the necessary SEO skills that you can apply today to help your business grow.

How to Determine If a DIY SEO Course Is Suitable for You?

Today, it’s crucial to not just consider doing SEO, but to do it right. Without SEO, your business is missing out. This personalized SEO course offers you actionable knowledge to implement immediately, without depending on external SEO partners. If you relate to this, my DIY SEO coaching program is for you:

You know SEO can boost your business, and you’re eager to use it without hiring a consultant.

You’re prepared to grasp the fundamentals of SEO and apply it effectively for your business.

You prefer not to depend on others and their ongoing fees.

You’re a copywriter, or marketer who needs SEO skills to excel at your job.

You’re small to medium business owner, ready to start your SEO learning journey.

Sonja Marinkovic, SEO Consultant and Founder of Digital Search Hero

Hiring an SEO consultant might not be a priority to you, but yet you’re aware of huge potentials that SEO can bring to your business. What you can do in this situation is to book 1 on 1 or group SEO training, so you can think like a seasoned SEO professional. Get the SEO knowledge you require, so you can manage SEO for your company confidently with my customized DIY SEO course.

What Does My Business SEO Training Entail?

Business SEO training is a customized learning experience designed to equip you and your team with the knowledge and skills to optimize your website for search engines. Unlike generic SEO courses that follow a one-size-fits-all approach, personalized SEO training takes into account your specific needs, ensuring that you receive the most relevant and actionable insights.

The Starting Point: Your Goals

Before embarking on personalized SEO training journey, we will begin with an initial discovery call to understand your specific goals and expectations. This call will help us determine the most effective approach to your training.

Customized Training for Your Business

Depending on your goals, company type, size, and industry, I can create customized training classes, topics, and workshops tailored to your industry, size, and goals. This ensures that you and your team receive the most relevant and applicable SEO knowledge.

Harness the Power of SEO

Personalized 1 on 1 or group trainings are a great way to quickly dip your toes into SEO. You and your team will gain the expertise to effectively utilize SEO, ultimately achieving your business objectives.

Types of SEO Training

Individual (1 on 1) Training

Ideal for small business owners and SEO enthusiasts

We cover only the SEO topics you need for confidently managing SEO yourself

The course is practical and customized

You receive all the materials after the training

SEO Workshops for Teams

Ideal for small to medium teams

Workshops are designed to be practical and interactive

Topics are tailored to your business needs

You receive all the materials after the training

What to Expect from My SEO Coaching Sessions?

Here are key aspects of my SEO training sessions and an overview of how they are structured:

The duration and dynamics of classes are completely customized to your needs.

The classes include interactive components with both theoretical and practical segments.

Following the classes, you will receive presentations and supplementary learning materials.

Both group and individual classes are available.

Once we’ve covered all the topics you were interested in, I provide you with all the materials, and we conclude the training.

SEO Classes—Training Fields

SEO Basics

How does SEO work?

Basics of SEO for Small & Medium Businesses

SEO Setups for different CMS

Google Business Profile Optimization & Local Search

SEO Ranking Factors

Latest Google Updates and Best Practices

How to Conduct Monthly SEO Checks

How to Create SEO Monthly Reports and Understand SEO Metrics

Content SEO & Strategy

How does On-Page SEO Work?

Most Important On-Page SEO Ranking Factors

Proper Keyword Research Techniques

Understanding Content Strategy and Creating One

Targeting Customers at Different Stages of the Buying Journey with Your Content Strategy

Optimizing Content for Conversion and User Experience

E-E-A-T Concept and Its Role in Site Ranking and Lead Generation

Technical SEO

What is Technical SEO and Why Is It Important?

How Google Crawls and Indexes Your Pages

Checking if Your Page is Mobile-Friendly

Understanding Schema Markup and Implementation (with Real Examples)

Most Common Technical Errors on Websites and How to Prevent Them

Performing monthly SEO technical audits

Training Prices

Since the training is customized according to your business needs, prices can also vary to a great extent. However, most basic packages start at $700 with five individual or group hourly sessions. What’s included in the price:

  • The training itself
  • Training materials
  • Practical exercises
  • Wrapping up, feedback, and support

Advantages of My DIY SEO Course for Businesses

At the end of our SEO course, you will have the knowledge and confidence to optimize your website for search engines effectively, in a way that creates results and leads for your business. Therefore, I would like to point out a few main benefits of my customized SEO training:

You receive SEO knowledge that stays in your company, and you can use it anytime.

You don’t have to rely on SEO consultants and outsource your entire SEO process.

You and your team members have full ownership of the SEO strategy.

It’s cost-effective: instead of paying someone for monthly SEO retainers, someone on your team can handle it too.

You get only the SEO knowledge that you need and can implement in your business.

About the Instructor

I assure you, SEO doesn’t have to be complex and incomprehensible. My goal is to make SEO accessible, understandable, and even enjoyable.

Sonja Marinkovic compressed

I’m Sonja Marinkovic, a European freelance SEO consultant, owner of Digital Search Hero and your SEO instructor for this course. With more than 6 years of professional SEO experience, I know exactly what SEO knowledge business owners need to possess to be able to successfully manage their SEO activities and gain organic results.


How Long Does This Training Last?

The training is customized, so there are no fixed timeframes. However, the minimum duration for my SEO training is five meetings, which can be scheduled weekly, bi-weekly, or monthly. Each meeting lasts for one hour.

What Is the Format of the Training?

The training sessions are conducted as individual or group online meetings. I can host meetings via Zoom, Google Meet, or any other platform that you or your team find suitable. After the live training, I send you the notes and materials for further study.

Is the Training Suitable for Large Companies?

If your employees are eager to learn SEO, and as a business manager, you prefer having your employees learn SEO rather than hiring an external SEO consultant, then this could work.

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