DIY SEO Training for Companies

Imagine someone laying the SEO foundations for you, making it easy for you or your team to learn and implement SEO without the need for a consultant. I’m here to help you on that journey as your SEO coach. With my guidance, you can acquire the necessary SEO skills to start applying today and help your business grow.

Sonja Marinkovic compressed
Sonja Marinkovic, your course instructor

How to Determine If a DIY SEO Course Is Right for You?

In today’s world, it’s not just about considering SEO—it’s about doing it right. Without SEO, your business is missing out. My personalized SEO course gives you the actionable knowledge to implement immediately, without relying on external SEO partners. If any of this resonates with you, then my DIY SEO coaching program might be just what you need:

You know SEO can boost your business, and you’re eager to leverage it without hiring a consultant.

You’re ready to learn the fundamentals of SEO and apply them effectively for your business.

You prefer not to rely on others or pay ongoing fees.

You’re a copywriter or marketer who needs SEO skills to excel in your role.

You’re a small to medium business owner, ready to kickstart your SEO learning journey.

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Hiring an SEO consultant might not be at the top of your list, but you know the massive potential SEO has for your business. In this case, you can book one-on-one or group SEO training with me, so you can start thinking like a seasoned SEO professional. Get the SEO knowledge you need to confidently manage SEO for your company with my customized DIY SEO course.

What Does my Business SEO Training Entail?

My business SEO training is a customized learning experience designed to equip you and your team with the knowledge and skills to optimize your website for search engines. Unlike generic SEO courses, which follow a one-size-fits-all approach, my personalized training is tailored to your specific needs, ensuring you get the most relevant and actionable insights.

The Starting Point: Your Goals

Before we dive into the training, we’ll start with an initial discovery call to understand your specific goals and expectations. This call helps me determine the most effective approach for your training.

Customized Training for Your Business

Based on your goals, company type, size, and industry, I’ll create customized training sessions, topics, and workshops tailored specifically to your needs. This ensures that you and your team receive the most relevant and applicable SEO knowledge.

Harness the Power of SEO

Whether through personalized one-on-one sessions or group training, you’ll quickly gain the expertise to effectively use SEO, helping you achieve your business objectives.

Types of SEO Training

Individual (1 on 1) Training

Ideal for small business owners and SEO enthusiasts

I cover only the SEO topics you need for confidently managing SEO yourself

The course is practical and customized

You receive all the materials after the training

SEO Workshops for Teams

Ideal for small to medium teams

Workshops are designed to be practical and interactive

Topics are tailored to your business needs

You receive all the materials after the training

What to Expect from My SEO Coaching Sessions

Here’s a glimpse of what my SEO coaching sessions look like and how they’re structured:

The duration and flow of each session are fully customized to fit your needs.

Sessions are interactive, blending both theory and practical exercises.

After each session, I’ll send you presentations and additional learning materials.

You can choose between group sessions or one-on-one coaching.

Once we’ve covered all the topics you’re interested in, I’ll provide you with all the materials, and we’ll wrap up the training.

SEO Classes—Training Fields

SEO Basics

How does SEO work?

Basics of SEO for Small & Medium Businesses

SEO Setups for different CMS

Google Business Profile Optimization & Local Search

SEO Ranking Factors

Latest Google Updates and Best Practices

How to Conduct Monthly SEO Checks

How to Create SEO Monthly Reports and Understand SEO Metrics

Content SEO & Strategy

How does On-Page SEO Work?

Most Important On-Page SEO Ranking Factors

Proper Keyword Research Techniques

Understanding Content Strategy and Creating One

Targeting Customers at Different Stages of the Buying Journey with Your Content Strategy

Optimizing Content for Conversion and User Experience

E-E-A-T Concept and Its Role in Site Ranking and Lead Generation

Technical SEO

What is Technical SEO and Why Is It Important?

How Google Crawls and Indexes Your Pages

Checking if Your Page is Mobile-Friendly

Understanding Schema Markup and Implementation (with Real Examples)

Most Common Technical Errors on Websites and How to Prevent Them

Performing monthly SEO technical audits

Training Prices

Since I customize the training to fit your business needs, prices can vary quite a bit. However, most basic packages start at $700, which includes five one-hour sessions, either individually or in a group. Here’s what’s included in the price:

  • The training itself
  • Training materials
  • Practical exercises
  • Wrapping up, feedback, and ongoing support.

Advantages of my DIY SEO Course

By the end of my SEO course, you’ll have the knowledge and confidence to effectively optimize your website for search engines, driving results and leads for your business. Here are a few key benefits of my customized SEO training:

You’ll gain SEO knowledge that stays within your company, ready to use whenever you need it.

You won’t have to rely on SEO consultants or outsource your entire SEO process.

You and your team will have full ownership of your SEO strategy.

It’s cost-effective—someone on your team can handle SEO, saving you from paying for monthly retainers.

You’ll get only the SEO knowledge that’s relevant and actionable for your business.

About the Instructor


I assure you, SEO doesn’t have to be complex and incomprehensible. My goal is to make SEO accessible, understandable, and even enjoyable.

Sonja Marinkovic compressed

Sonja Marinkovic is an SEO Specialist and founder of Digital Search Hero. She is also your SEO instructor for this course. With more than 7 years of professional SEO experience, she knows exactly what SEO knowledge business owners need to possess to be able to successfully manage their SEO activities and gain organic results.

FAQs

How Long Does This Training Last?

I customize the training, so there’s no set timeline. However, I usually recommend starting with at least five sessions. You can decide whether to schedule them weekly, bi-weekly, or monthly, and each session lasts about an hour.

What is the Training format?

I conduct the training through online meetings, either one-on-one or in groups. I’m flexible with the platform, whether it’s Zoom, Google Meet, or whichever one you prefer. After each session, I’ll send you the notes and materials to review at your own pace.

Is the Training Right for Large Companies?

If your team is keen to learn SEO, and you’d prefer to train them in-house rather than hiring an external consultant, then this training could be a great fit for you.

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