Did you know that the first step towards the optimization of your website and steady traffic growth is the site audit?
With my audit service, I can help you pinpoint the main causes of your website’s low performance, traffic, and conversions.
What is an SEO audit?
SEO audit is an in-depth, comprehensive and detailed overview of your website’s organic performances, which covers the analysis of top SEO aspects of the website. It includes detecting the major SEO issues on your website that impact your ranking, traffic and conversions, as well as listing priorities and recommendations for fixing those issues.
Usually, a full SEO audit includes on-page SEO analysis, content audit and gap analysis, technical analysis, and backlink analysis. If the SEO audit is performed for a local business, the SEO audit usually includes local SEO audits such as Google Business Profile analysis and local ranking results.
The importance of SEO audit services
Nowadays, it’s difficult to get potential clients to visit your site. Usually, it’s not enough to rely on social media marketing or word of mouth to get clients to visit your website, especially if you’re a digital business. When you invest in SEO, it’s a long-term investment, since posts on social media easily get pushed back by other, more recent posts on the platform. Business owners start recognising the power of SEO and its long-term possibility to generate traffic.
Therefore, to make SEO work for you, usually, requires setting the proper SEO basics on the website, evaluating the top SEO issues, defining action plans and priorities, and moreover, helping in implementation if needed. An SEO audit done by an SEO professional can help with all of that.
Do you need an SEO audit?
A blatant example of a website that needs an SEO audit would be in one (or maybe more) cases:
If you’ve never done SEO for your website
If you don’t receive any organic traffic and don’t get any new leads
If you receive traffic that can’t convert
If you don’t rank for your service-based keywords
If you have lots of technical glitches on your website that you don’t know how to resolve
If your competitors are killing it on Google
What does my SEO audit consist of?
- Technical SEO Audit – does Google have difficulty viewing and indexing articles? Are there 404 pages? Is the site slow? Is the user experience good? Does the site have a good structure? Is the site secure? Is it mobile-friendly?
- On-page SEO Audit – Analysis of all important on-page content elements, and giving recommendations on optimizing content to rank better in search engines. This analysis also includes analysing existing rankings, and to what extent the pages of the website satisfy the user intent.
- Backlinks Audit – does the site have backlinks and what are they like? Do they contribute to the authority of the site and add value? Are they spammy or not? How to improve the backlink portfolio and how to find opportunities for backlinks?
- Content Audit & Gap Analysis – What do competitors do, and what strategy can your site apply and rank better? What content and keywords should you target and what content should be removed?
*There is also an option for the partial audit.
The benefits of an SEO audit for your business?
Bigger visibility and recognizability of the brand on Google
A comprehensive strategy for organic growth tailored just for you
Better user experience on the site – keep the visitors satisfied!
New potential clients who land on your website, are already interested in what you offer
Bigger sales and more money for product-based businesses
My SEO audit checklist
Technical SEO audit
Initial technical SEO setup
Mobile audit checks
Design, UX and navigation checks
Structured markup checks
Internal links and web architecture checks
Common technical errors checks
Site health checks
Page speed and Core Web Vitals checks
There is also a possibility to do a complete technical SEO audit as a separate service.
On-page SEO audit
Analysing Meta Titles and Descriptions
Analysing headings, subheadings and content structure
Analysing existing keywords and rankings
Proposing new commercial keywords
Helping in defining new content strategies and topic clusters
Optimizing existing pages to satisfy the search intent
Giving advice on increasing E-A-T (expertise, authoritativeness and trustworthiness on page)
Analysing existing backlinks profile
Analysing the quality and type of backlinks
Analysing top pages with most backlinks
Checking competitors’ backlinks
Proposing new opportunities for backlinks
Content Audit & Gap analysis
Traffic and keyword gap analysis
Analysing their top performing pages and keywords
Analysing their SEO strategy and an entire website
Giving recommendations on what to incorporate to outrank the competitors
What is my working process?
Contact me about the site audit
I inform you about the process, and we make an agreement about the deadline and pricing
I start working on the audit and inform you about the deadline for submitting the presentation
You get a presentation with clear steps on what and how to correct your SEO mistakes
We have a one-hour consultation where we go through everything from the presentation together
After that, you have my support for two weeks
*There is an option that I implement the suggested changes on the site, but it’s not included in the initial price of the audit and it’s charged separately.
My SEO Audit Packages
LIGHT SEO AUDIT
- Analysis of your current traffic, top-performing pages, rankings
- On-page optimization analysis and keyword analysis for all pages
- Page speed analysis, identifying broken links and technical errors
- Analysis of your content in general, what keywords you rank for, and what keywords you should be using
INVESTMENT: starting from $700
FULL SEO AUDIT
- All items in the Light SEO audit
- In-depth technical analysis
- In depth-content analysis
- Internal linking and site structure analysis
- Backlink analysis
- Competitors analysis
INVESTMENT: starting from $1,200
Sonja is very professional not only in terms of SEO but also in terms of WordPress, site structure, google analytics, and all other SEO tools. She created a very useful audit presentation that included not only the current results of my site but also concrete suggestions for improvements that were very understandable and realistic. I recommend Sonja to anyone who needs concrete and applicable approaches in improving SEO for their website.
– Maja Schreiner,
I have been working with Sonja for some time and would highly recommend her services! Sonja is great to work with, she is timely and very respectful. She has helped me with so many things; from SEO, keyword research, to web design and content creation. Sonja makes great suggestions, she is very creative and pays great attention to detail.
– Dina Owen,
“If you want me to help you grow your business on Google, and you think SEO audits are the perfect way to do that, sign up here.“
Sonja Marinkovic, SEO Consultant and owner of Digital Search Hero
With more than 5 years of professional SEO experience, SEO audits are one of her favorite SEO activities, because there’s no better way to learn about the site and all of its SEO challenges.
How long does it take to complete an SEO audit?
A well-known SEO reply is “It depends”. But really, it depends on the size of the site, the urgency of the project, and the number of SEO issues detected. Usually, it takes 2 to 3 weeks to deliver the SEO audit to clients in an easy-to-digest form. I do my best to deliver the complete SEO audit within 2 weeks since I know time is money.
What are some common SEO issues detected by the audit?
Frequent issues that could be detected are some technical issues, such as page speed, sitemap issues, crawling and indexing issues, thin content on pages, low conversion, low ranking on top priority pages, an unutilized blog section for top-of-the-funnel search terms, poor internal linking. That all results in chances that are missed to attract and convert your target audience to leads.
What tools do you use?
I use a combination of all industry tools such as Ahrefs, SEM Rush, Google Analytics, Google Search Console, Screaming Frog, lots of useful Chrome extensions, Page Speed Insights, and more. I aim to compile the data from numerous sources instead of relying on one source of data.