You’re probably aware of the frequently mentioned “Content is king” phrase. Then how come is your amazing content missing ranking opportunities?
With my content optimization services, I help your content get the attention from Google it deserves, by following the latest optimization techniques and quality guidelines defined by Google.
Bridge the gap between you and your ideal audience on Google, and start getting leads and conversion organically.
What is content optimization?
Content optimization is a set of activities & Google best practices that we apply to our content before, simultaneously or after writing to increase our chances to be visible in search engines for keywords that matter to us. It usually includes activities such as:
Keyword research
Search intent analysis
Competitors’ research
Content gap analysis
Content expansion
Content restructuring
Optimizing the most important content elements on the page, such as Metadata, headings subheadings, images, and body copy
Also, it includes practices like compressing and optimizing images, paragraphs, the readability, and text grammar, and increasing the content depth and comprehensiveness to fit the search intent and provide users with the best possible data.
Is content optimization a one-time process?
No, the positions in search engines are not set in stone, and you can easily get outranked if your competitor provides a better and more comprehensive reply to the search queries. The dynamic of changes in search results is high, and it’s an understatement. Also, in time, the search intent of keywords you rank for can change, and your content might become obsolete, outdated, or irrelevant.
Therefore, it’s important to perform occasional checks in keyword rankings, clicks and conversion rates, to detect what should be re-optimized, and which content should be a priority.
What are the main aspects of content optimization?
Metadata optimization
It helps Google understand what your content is about, and if you’re a local business, you can add local data there to increase the chances for ranking locally.
H1 optimization
It’s the main heading of the page, and it should reflect what the page is about, and to provide a nice summary, but still be optimized for search engines.
Subheadings optimization
They help in structuring the page, increase readability, and help divide a text into different, topically related subjects.
URL optimization
In an ideal case, a URL should be short, easy to read and to include keywords. They shouldn’t include special characters, or to be in a language that’s different from your target language.
Internal linking
They help Google understand what your pages are about and how they are related to one another. Also, internal links contribute to good user experience since they help users navigate pages easier.
Image optimization
Compressing images reduces the time needed to fully load the page and increases page speed. On the other hand, adding “Alt text” to images increases image searchability and can get you more traffic via image search.
Body copy optimization
Body copy should create substantial value for your readers and provide high-quality data. It should be easy to read, nicely formatted, and to satisfy the user intent.
E-E-A-T and content quality
Google focuses on the high quality of content and site authority, but not traditionally that it counts only the number of backlinks. Now, it’s essential to show Experience, Expertise, Trustworthiness, and Authoritativeness on your website, and to avoid thin, spammy, or duplicate content issues and misinformation.
My Content Optimization Packages
Standard Content Package
Keyword research for service and blog pages
Competitors’ analysis
On-page content optimization
Internal linking and page architecture recommendations
Giving suggestions on content expansion and rewriting
Up to 10 pages
Starting from $1,000
Premium Content Package
Keyword research for service and blog pages
Competitors’ analysis
On-page content optimization
Internal linking and page architecture recommendations
Giving suggestions on content expansion and rewriting
Up to 10 pages
Copywriting services
Custom Packages
Stellar Content Package
Keyword research for service and blog pages
Competitors’ analysis
On-page content optimization
Internal linking and page architecture recommendations
Giving suggestions on content expansion and rewriting
Up to 10 pages
Copywriting services
E-E-A-T (Experience, Expertise, Trustworthiness, and Authoritativeness) advice
Custom Packages
My working process
What is like to work with me on my content optimization services? The process is here:
Keyword research
Not all websites can rank for all keywords. My job is to give suggestions regarding the most suitable keywords you should target for your existing content to fulfil your business goals. Or, if you already have a list of keywords you would like to rank for, we can skip this step.
User intent and competitors’ analysis
The part of this process is user intent analysis and competitors research to see what type of content is ranking. It can provide great insights to our content optimization strategy.
Optimization of existing content
I provide guidance and assist in implementation regarding the content optimization, in a way to satisfy both users and Google. If needed, this service can be combined with Content Strategy and Copywriting services, if you need more content topics or content expansion / rewriting.
Proposing new types of content
I can propose new content topics, pages, topic clusters, and blog posts. Also, I can suggest keywords and content for other pages on your website that could contribute to your business goals as well.
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
We can go beyond this basic implementation and work on your E-E-A-T which can yield even more results in the future. Google really likes to rank trustworthy websites, and what’s better than investing into giving your site more Expertise, Authoritativeness and Trustworthiness?
How does content optimization help your business?
Writing content for users is essential. But if they can’t find your content on Google, you’re missing out. With content optimization services, you can connect with your target audience in different stages of buying journey, and some of them might be willing to invest their time into future purchases! Organic visibility is a long-term investment, and the best part is—once you start ranking, the visibility don’t stop when you stop paying for ads, like in social media and paid ads. With SEO, the visibility is here to stay, if you’re ready to follow Google’s best practices, and give useful content to your users. Therefore, the main benefits of content optimization services for your business are:
Increased rankings and brand visibility in search engines
Traffic that comes with SEO is a long-term investment and doesn’t vanish overnight like with paid ads
Bigger authority and expertise in your niche
More brand awareness
Increased conversions and sales
How does content optimization work?
Content optimization is an iterative process, and it’s advised to give Google some time to crawl the website after the first iteration of content optimization is done. Depending on how Google values your efforts, we will, depending on that, know if further changes are needed or not. In each case, I can recommend to all business owners to stay vigilant, monitor the statistics in GSC and other tool of their choice, since the search landscape is constantly changing and evolving. SEO is not a one-time thing. A search landscape is highly competitive, and if you lag behind, your competitors will be glad to take your place on the first page of Google.
Why work with me?
With more than 5 years of content optimization and copywriting experience, I know the ins and outs of how to optimize content for both users and search engines. I have managed to rank the content on top positions with on-page optimization only, without any back linking campaign. And this is something I do for all clients. I don’t have back linking packages in my services, and I manage to rank websites. Check my case studies to see the results I’ve achieved, purely with on-page SEO:
FAQs
What is on-page SEO?
On-page SEO can be defined as a group of SEO activities that can be performed on websites to rank better. It includes all edits on websites to help search engines understand your website better and rank better. Usually changes are performed on a page level, meaning we’re editing content elements such as headings, metadata, body copy, internal links.
What are Google Content Quality Guidelines?
Nowadays, Google puts much more emphasis on the content quality than ever before. Basically, the webmaster and content quality guidelines mean that a page should be made for users, without keyword staffing for search engines. First and most, a page should be created to be useful and informative to users. Also, Google has its ways of detecting spammy and deceiving content, so it won’t rank. And above all, Google values unique content, so avoid creating duplicate content, or copy content from other sources. The most basic way to understand it is: Google wants to have only high quality information sources on its results, so there is no place for manipulation, keyword stuffing and inaccurate information.
What are some spammy and obsolete optimization practices?
The most common spammy tactic was keyword stuffing, and taking care about the optimum keyword density. Also, creating one single page for one keyword was a common practice to help rank better, even when a group of keywords could easily fit into one page due to the similar search intent. Manipulating with backlinks and link schemes was also a thing.
What is E-E-A-T?
E-E-A-T (Experience,Expertise, Trustworthiness, and Authoritativeness) is a concept that has gained more importance recently. That means that Google tend to rank better those pages and websites whose authors have at least some expertise, authoritativeness, and trustworthiness in their niche. An expert should be recognized in its field. He has to have at least some online exposure, such as social media, industry recognition like awards, be featured in prominent industry news, and above all, to have a notable industry experience.
What is search intent?
Search intent is the purpose of performing the search in the search engines. People performing the search usually want to find information, get an answer to their question, visit the specific website, or to look for solutions to their problems in terms of available products or services. There are four different types of search intent: navigational—when you search for a specific website; informational—when you want to get some info, or some of your questions answered; transactional—when you consider purchasing a product or a service; and commercial—exploring different possible options for potential purchases in the future, and collecting more data about available options.
Is it important how frequently I create new content?
In general, it’s better to create more content than none. However, it doesn’t mean that if you create more content that it automatically means more exposure for your content on search engines. What matters is if the content is optimized for right keywords. To be optimized for the right keywords, before optimizing the content, you need to do keyword research and understand the search intent behind keywords. Or to put it simply: What your ideal audience would like to know from you? What info they will need from you?
