The challenge
The client, operating in the quantity surveying niche with a target market in Australia, faced the challenge of poor organic performance and low rankings. Although some SEO had been conducted previously, the results were barely noticeable.
Given the absence of a budget for backlinks, the primary focus was on content optimization, content strategy, and SEO copywriting. As a local business, the priority was to enhance rankings for keywords with local search intent, enabling the business to connect with its target audience on Google.
The starting point
Here is the SEO data taken from SEMrush before I began working on SEO (in October 2021):
Organic traffic / month
26
Number of keywords
31
Number of top 10 keywords
2
The process
As there was no budget allocated for backlinks, the entire focus was on content optimization, SEO copywriting, and content strategy. The strategy aimed to demonstrate to Google that the website was relevant and possessed the necessary expertise, authoritativeness, and trustworthiness for the most crucial keywords in its niche. With a monthly retainer of 10 hours, there wasn’t scope for significant and rapid changes. Consequently, I implemented constant small adjustments on a month-by-month basis.
The process involved a combination of SEO-related activities:
- Content gap analysis
- Competitor analysis
- Keyword research
- Enhancing website topical authority with relevant blog posts
- Optimizing pages for conversions and improving user experience
- Regular on-page SEO checks for existing pages, along with content editing and expansion as needed
- SEO copywriting and the creation of new blog and service pages
- Reviewing and improving the internal linking strategy
- Adding suitable schema markup data
- Improving the website E-E-A-T.
The results (in October 2022)
A year after assuming responsibility for the client’s SEO efforts, here are the quantifiable results specific to Australia, the target market:
- The organic traffic increased by 977% (from 26/month to 280/month).
- The number of keywords that the website began ranking for increased by 1,503% (from 31 to 497 ranking keywords),
- The number of keywords on the first page increased by 3,200% (from 2 to 66 keywords),
- Conversions increased by up to 200%,
- Service pages that previously didn’t rank are now on the first page for specific keywords such as “construction consultant Sydney“, “building consultancy Sydney“, “construction project management consultant,” and similar, resulting in steady traffic and inquiries.
- The site has featured snippets or is included in image packs and the People Also Ask section for 46 keywords,
- It ranks as 1st on Google for 10 keywords, generating total traffic of 88 visits per month from those keywords alone.
Organic traffic / month
280
Number of keywords
497
Number of top 10 keywords
66
LATEST UPDATES (january 2024)
After more than two years of continuously managing the client’s SEO efforts, here are the results I have achieved for their target market (Australia):
- The organic traffic increased by 1,992% (from 26/month to 544/month).
- The number of keywords that the website began ranking for increased by 2,787% (from 31 to 895 ranking keywords),
- The number of keywords on the first page increased by 5,700% (from 2 to 116 keywords),
- Conversions increased by up to 300%,
- Ranking first for the key term “Quantity surveyor Sydney“, and on the first page for many other commercial keywords, such as “Construction project management companies Sydney“, “Construction project management consultants”, “Estimating services Sydney“, “Construction auditor“, “Building consultants Sydney“, “Litigation Support Sydney“, and “Building estimating services“.
- Established a robust blog section that substantially enhanced the website’s topical authority, contributing significantly to the strengthening and diversification of sources of organic traffic. The blog section now generates 30% of all organic traffic.
- The site has featured snippets or is included in image packs and the People Also Ask section for 56 keywords,
- It ranks as 1st on Google for 10 keywords, generating total traffic of 274 visits per month from those keywords alone.
Organic traffic / month
544
Number of keywords
895
Number of top 10 keywords
116
If you’re struggling to generate leads online, which is crucial for your service business, I can help. As an SEO consultant specializing in professional service businesses, I can help you increase your search visibility.
