The client, operating in the quantity surveying niche with a target market in Australia, faced the challenge of poor organic performance and low rankings. Although some SEO had been conducted previously, the results were barely noticeable.
Given the absence of a budget for backlinks, the primary focus was on content optimization, content strategy, and SEO copywriting. As a local business, the priority was to enhance rankings for keywords with local search intent, enabling the business to connect with its target audience on Google.
The Starting Point
Here is the SEO data taken from SEMrush before I began working on SEO (in October 2021):
The Process
As there was no budget allocated for backlinks, the entire focus was on content optimization, SEO copywriting, and content strategy. The strategy aimed to demonstrate to Google that the website was relevant and possessed the necessary expertise, authoritativeness, and trustworthiness for the most crucial keywords in its niche. With a monthly retainer of 10 hours, there wasn’t scope for significant and rapid changes. Consequently, I implemented constant small adjustments on a month-by-month basis.
The process involved a combination of SEO-related activities:
The Results After One Year (October 2022)
A year after assuming responsibility for the client’s SEO efforts, here are the quantifiable results specific to Australia, the target market:
- Conversions increased by up to 200%
- Service pages that previously didn’t rank are now on the first page for specific keywords such as “construction consultant Sydney“, “building consultancy Sydney“, “construction project management consultant,” and similar, resulting in steady traffic and inquiries
- The site has featured snippets or is included in image packs and the People Also Ask section for 46 keywords
- It ranks 1st on Google for 10 keywords, generating 88 visits per month from those keywords alone
The Results After Two Years
After more than two years of continuously managing the client’s SEO efforts, here are the results I have achieved for their target market (Australia):
- Conversions increased by up to 300%
- Ranking first for the key term “Quantity surveyor Sydney“, and on the first page for many other commercial keywords, such as “Construction project management companies Sydney“, “Construction project management consultants“, “Estimating services Sydney“, “Construction auditor“, “Building consultants Sydney“, “Litigation Support Sydney“, and “Building estimating services“
- Established a robust blog section that substantially enhanced the website’s topical authority. The blog section now generates 30% of all organic traffic
- The site has featured snippets or is included in image packs and the People Also Ask section for 56 keywords
- It ranks 1st on Google for 10 keywords, generating 274 visits per month from those keywords alone
If you’re struggling to generate leads online, which is crucial for your service business, I can help. As an SEO consultant specializing in professional service businesses, I can help you increase your search visibility.
Sonja Marinkovic, Founder of Digital Search Hero